What is Social Media Marketing?
Social media marketing is a form of digital marketing that involves creating and sharing content on various social media platforms to achieve your business goals. Social media marketing can help you:
- Build brand awareness and loyalty
- Increase website traffic and conversions
- Engage with your customers and prospects
- Gain insights into your audience and market
- Run targeted ads to reach specific audiences
How we work with you for Social Media Marketing
- Discovery: We start by getting to know you and your business goals. We conduct a thorough analysis of your current social media presence, your competitors, your industry trends, and your ideal customers. We also ask you to fill out a questionnaire to understand your brand voice, tone, style etc.
- Strategy: Based on our discovery findings, we create a comprehensive social media marketing strategy for your business. We define your objectives, key performance indicators, target audience, platforms, content types, posting frequency. We also outline the budget, timeline and resources required for the project.
- Content: Based on our strategy, we create engaging and relevant content for each platform. We use text, images, videos, stories, podcasts and more. We also use hashtags, keywords and captions to optimize your content for search and discovery.
- Management: Based on our content plan, we manage your social media accounts on a daily basis. We schedule and publish your content at optimal times to maximize reach and engagement. We also monitor and respond to comments, messages, mentions and reviews to build relationships with your followers.
- Advertising: Based on our advertising plan, we run targeted ads on various social media platforms to reach specific audiences based on their demographics, interests, behaviors and location. We use different ad formats such as carousel ads, video ads, story ads, lead ads, user generated content and more.
- Analysis & Continual improvement: Based on our analysis plan, we measure and report the results of your social media marketing efforts on a regular basis. We use various tools and metrics such as reach, impressions, clicks, likes, shares, comments, views, conversions, revenue, Cost Per Click and Return on ad spend to evaluate what works and what doesn't. We also provide recommendations and suggestions for improvement based on analysis.